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Last updated: February 21, 2022

Privacy Policy

1. Introduction

Thank you for using Beetroot Academy services!This Privacy Policy constitutes an integral part of the agreement between you (hereinafter - the "Customer") and Beetroot Academy AB as an owner of the website, other Beetroot Academy services and other related products (hereinafter - the “Service”). All terms and definitions used in this Privacy Policy in the meaning defined by Terms and Conditions and applicable legislation.

This Privacy Policy describes our privacy practices with regard to your Personal Data. Personal Data includes any data about you that specifically identifies you as an individual and information about your activities, such as information about your use of Service, when directly linked to personally identifiable information.

You accept this Privacy Policy and consent to the collection, storage, use, and disclosure of your Personal Data in accordance with this Privacy Policy and applicable legislation.

References in this Privacy Policy to “we”, “us”, “our”, “Controller”, means Beetroot Academy AB, a legal entity incorporated and acted under the laws of Sweden, Org.NR: 559189-7599, legal address: HOLLÄNDARGATAN 20, 1st entrance, Stockholm city 111 60, Sweden.


2. Collection and Usage

During the registration procedure, we may collect some Personal Data. Hereunder you can see the possible collection of your Personal Data and how we use it:

Personal Data

How do we use it?

Login (email)

  • Creation of the Client's Personal Account;

  • To verify a Customer during the authorization process.

Name, Surname

  • To identify you and your activities during the provision of the Service;

  • correspondence;

  • To prevent unauthorized access to your Personal Account;

  • For bookkeeping, accountancy and performance our tax obligation.

Email, phone number

  • To verify the Customer during authorization process;

  • To provide you with necessary information and updates;

  • To provide general Customers support. For these purposes, we may contact you by email and/or telephone;

  • For communication purposes.

Post address

  • We use this data for communication purposes (such as sending hard copies of documents)

Country of tax residence, tax number (optional)

  • We use this information for the taxation purposes.

Photo (optional)

  • To identify you during the Service provision

We also may use your Personal Data for the following purposes:

a) Processing of your inquiries and carrying out operations in relation to Service;

b) Analyzing and understanding our audience for the purposes of improving the Service;

c) Preventing, detecting and investigating potentially prohibited or illegal activities, including fraud;

d) Investigating violations of this Privacy Policy and/or the Terms and Conditions or enforce them, as well

e) as to protect our rights and interests, and

f) Sending you marketing emails with information about our Services that we consider may be of interest to you (you may opt-out of such emails by sending the respective request to us or by clicking the respective link in the email).

Our dealings with you are based on one of the following basis:

a. contractual dealings in the form of the Terms and Conditions on our website;

b. your explicit consent for personal data processing in the form of a declaration (signed electronically) as a mandatory requirement of your Beetroot Academy account registration.

3. Disclosure

We do not share certain information with other companies, organizations, or individuals unless we have a reasonable assumption that access, use, storage or disclosure of the personal information is reasonably necessary to:

a) complying with any applicable law, regulation, legal process or legally enforceable governmental request;

b) enforcing applicable law, including investigating possible violations;

c) detecting, preventing or solving a problem involving fraud, security or technical issues;

d) protecting against harm to the rights, property or safety of Beetroot Academy, our Customers or the public as required or allowed by law;

e) facilitating the use of third-party services.

If Beetroot Academy is involved in a merger, acquisition or sale of assets, we will continue to ensure the confidentiality of any personal data and notify affected Customers before personal data is transferred or becomes subject to a different privacy policy.We will not share your name, email address or other identifying information with other Customers.

4. Third-parties services

We may share Personal Data of our Customers to third parties for the purposes of checking Customers’ payments, traffic measurement and/or advertising providers (hereinafter - “Data Processor): 

Our Service may contain links to and from third parties websites, apps or other services (including, but not limited to, payment providers, social media). If you follow a link to any of them, please note that those websites have their own privacy practices. We shall not be liable for those respective policies and any collection, use or disclosure of your Personal Data in accordance thereto. Please check the third parties' privacy policies before you submit any Personal Data to their services.

If we use third-party vendors to perform certain services on behalf of us, such as hosting the site or application, analytic or other services, such third-party vendors may collect or have access to information about you (for example, automatically collected information through tracking technologies). Please recognize that we and/or our vendors may store this information and share this information with third parties as necessary to provide you with our services.

5. Data storage and security and cross-border transfer

We shall use all reasonable measures to protect your personal information from unauthorized access, alteration, disclosure and misuse or deletion. During personal data processing, we use all the necessary security features to protect your personal data.

We have appropriate corporate systems and procedures in place to protect and secure the personal information you share with us. We also have security procedures, that apply technical and physical restrictions on the use of and access to personal information on our servers.

Only we and individuals, authorized by us and directly involved in the Service provision, are allowed immediate access to your personal information. Such persons will strictly enforce confidentiality and prevent unauthorized third parties from accessing your personal information.

Please, be aware, that our website may be hosted on a server outside of your country. By providing us with your personal information, you authorize its transfer outside your country as part of the use of such personal information in accordance with applicable law.

We emphasize that none of the existing data transfer methods can be absolutely secure. The company does not guarantee absolute data security in the event of unauthorized access by third parties.

We are not responsible for the illegal actions of third parties, hackers, criminals or other violators of applicable law, who may violate the provisions of this Privacy Policy and attempt to collect, in whole or in part, your personal data and use it for personal purposes.

The period of processing and storage of personal data is 7 (seven) years after the end of the calendar fiscal year in which took place your last activities/end of service life-cycle, or deletion of your Personal Account. This is necessary for bookkeeping purposes, as well as to comply with applicable tax/income laws, resolve disputes and enforce our agreements or other legal obligations under the law of Sweden.

Your personal data will be stored by us in accordance with applicable data protection laws to the extent necessary for the purposes of processing set forth in this Privacy Policy (see the "Collecting and Processing Personal Data" section). We will subsequently delete your personal data in accordance with our policies or take steps to appropriately ensure data anonymity unless we are required by law to retain your personal data longer (e.g. for legal, tax, accounting or auditing purposes).

6. Children's Privacy

We do not collect, use or share the Personal Data of children (under the age of majority per the applicable law).You must be a legal adult to access our Service under the applicable law and the law of the country where you are located.

7. Cookies

To ensure that our Service functions properly, we may use various tracking technologies like cookies, web beacons or similar technologies.  Cookies are small data files that are commonly stored on your device when you browse and use websites and online services. They are widely used to make websites work or to work more efficiently, as well as to provide reporting information and assist with service or advertising personalisation.

We may collect some Personal Data automatically (your IP address, browser type and version, information about your visit including the URL clickstream to, through and from our Service, web pages you viewed or searched for, length of visits to certain web pages, web page interaction), through the use of tracking technologies including cookies in accordance with our Privacy Policy.

We, or third parties with our permission, may use cookies in the following ways:

a) To manage our business and improve our Service based on factors such as how many Customers visit or use our Service, what pages and views are accessed, whether visitors are new or repeat visitors, which features of our Service most interest our visitors etc.

b) To provide personalized recommendations, advertising, marketing emails, and guidance on Service features based on your activity on our Service and browsing activities.

c) To remember actions you took to avoid asking you to repeat them during a session or to provide features such as enabling you to resume reading at the last page you accessed, synchronized across devices.

d) to measure and analyze activity on our services, or third-party services. In addition, we or any provider of such measurement and analytic services may provide non-personally identifiable data to third parties.

For the purpose of using our website, you shall provide to Beetroot Academy consent to use cookies and trackers. On the Beetroot Academy website, we provide Customers with clear and comprehensive information about all kinds of cookies we use (such as necessary and optional cookies). Via relevant cookies setting window on our website we provide Customers with the option of customizing cookies, refusing or withdrawing consent as easily as giving consent.

Customers also may block, clear, delete or customize cookies in accordance with the relevant instruction for their web browser or device.

8. Use of automated decision-making and profiling

You hereby shall be duly informed of the existence of automated decision-making algorithms (including profiling) used by us that assist us to improve our experience of communication with you as our Customers. For example, such automated decision-making algorithms may profile you based on your browsing history and adverts that you click on our website to help us customize the advertisement showing to you according to your interests.


9. Amendments to Privacy Policy

We have the right to amend this Policy at any time, without prior notice to each Customer. Any changes we maymake to our Privacy Policy in the future will be posted here (link). Where appropriate, we will notify you or seek your consent. Please check back frequently to see any updates or changes to our Privacy Policy.

10. Your rights

Right to information - you may ask us for information about what personal data is being processed and the reasons for such processing.

Right to access - you can get access to your personal data that is being processed, as well as to request copies of the personal data.

Right to rectification - you are able to ask us for modifications to your personal data in case you believe that this personal data is not up to date or accurate.

Right to withdraw consent - you can withdraw a previously given consent for the processing of your personal data for a purpose. Based on this request we will be obliged to stop the processing of your personal data that was based on the consent provided earlier, and, as a result, to stop your Service provision.

Right to object - This right provides you with the ability to object to the processing of your personal data. 

Right to object to automated processing - you have a right to object to a decision based on automated processing.

Right to be forgotten (right to erasure) - this right provides you with the ability to ask for the deletion of their data.

Right for data portability - you can ask Beetroot Academy for the transfer of your personal data (for example, to transfer your data to another controller).

11. Data Protection

We have appointed a Data Protection Officer who is responsible for educating our team on important requirements on data protection, conducting audits to ensure compliance and address potential issues proactively, interfacing with you to inform them about how your data is being used, your rights to have your personal data erased, and what measures the Beetroot Academy has put in place to protect your personal information, etc.

Information about data protection officer:Name: Andrii Shchur, mailing address: Oleny Stepanivny Street 12, ap. 5a, Lviv city 79016 Ukrainee-mail: 

12. Contact info

If at any time you would like to contact us with your views about our privacy practices, or with any inquiry relating to your Personal Data (its correction, removal or use), you can do so by sending a letter to our email address: