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The power of networking: how our UI/UX design graduate from Italy found a job in a Swedish company

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The power of networking: how our UI/UX design graduate from Italy found a job in a Swedish company

The era before my tech career was completely different

My whole life up to finishing a master's degree, I was sure that the field I wanted to work in was art. I studied art history and planned to work with museums, researchers, and critics. And yet, exactly after getting my master’s, I realized that wasn’t what I wanted to do at all. And I panicked a lot. I felt the pressure of society that I must have my life together and be sure of what I wanted and with a career I successfully pursued. 

I started to go from the opposite and tried to make a list of things I definitely didn’t want to do; it seemed like a good practice. And while I was searching for something to spark my interest, my husband suggested trying UX/UI design – I didn’t even know what that meant. He explained that he had found Beetroot Academy, browsed its courses and reviews, and thought it might interest me. So, I did some research myself, and it really was a field that spoke to me. Everything else happened really fast, I enrolled in the Beetroot Academy and began studying right away. 

My experience at Beetroot Academy

My studying at the Academy was great, and I miss those days. Though it was pretty intense with three weekly classes, I was lucky with my teachers. They were passionate about their job and us as their students. Another bonus was that I had a small group. It allowed everybody to speak up, present their work, and get personal feedback.

The course structure was clear, and we did a pretty good job following it. I also enjoyed the bonuses, such as career counseling; it helped with the basics like CV, cover letter, and LinkedIn profile. Yet, as the teachers continued to repeat, you had to study independently and study a lot. So, I joined various webinars on interview techniques and tips on improving your CV – anything I could find. I also went through some mentorship programs, which gave me insights into the Swedish job market, a good topic for a foreigner. 

To change your career isn’t impossible, but it is hard

I started looking for a job in the middle of the course, and at the end of it, I got an internship as a UX/UI designer on a small startup project. It was a fun experience, as the design team consisted of me and one more person, and I had the freedom and space to work and learn from the practice. The only downside was that it wasn’t paid, and after some time, I found the courage to say goodbye to that environment and search for a real job.

Yet the Swedish job market is a tough place. I noticed that if the company doesn’t know you, your background, and what you are capable of, they won’t even give you a chance. And for a foreigner, it’s even harder to make them notice you, with no connections and nobody to recommend you. I went through many interviews and rejections, but I knew I had to do something actively to get the best out of my studies. So, I sent more applications and passed more interviews. 

Networking is a key

After some time, I still couldn’t find a job. I felt like I needed some advice or help or just a few words of support, and I reached out to the people I trusted, my teachers from the Academy. 

What happened next I consider a miracle: my UI teacher said that the company his wife works for is currently looking for a UX designer. He suggested contacting her, so that is what I did. She offered to pass my CV and portfolio to her art director – and that was the moment it all went right. I still had to go through the full interview process and showcase my experience, but now I had someone to back me up, who recommended me.

Be humble to learn and grow

Except for the network, I would say the way to get a dream job is to study constantly. And the best way to do it is to practice and ask for feedback. That can be scary and may make you feel frustrated, but it’s also the only way to learn from your mistakes. 

While studying, it’s your chance to seek advice from a more senior specialist who is there to help and guide you. Trust them, as their more experienced eyes can pinpoint your areas of growth and improvement. Also, I recommend finding a mentor to get hands-on experience in the job market. At the end of the day, UX/UI design, like any other field, is constantly growing and developing, and to be a good specialist, you have to keep up with it. 

Розпочни кар'єру UI/UX дизайнера
Якщо тобі цікаво у майбутньому знаходити підходи до аудиторії будь-якого продукту й втілювати його у дизайні, ласкаво просимо до навчання.

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Why using Times New Roman is a sin?

History corner

Not quite unusual for computer fonts, Times New Roman has been around since before computers became a thing. The British newspaper The Times commissioned it in 1931 as a retro update from a regular 19th-century font to something more solid with a strong 18th-century vibe. Old broom sure knows the corners (or so the saying goes), but you can see how the font may feel outdated in the 2020s.

Aesthetics

It would not be a stretch to say Times New Roman looks ancient, as we already know it was designed this way. Even Roman in the name is a nod to the Italian school of printing from (15th century!). Seeing old-fashioned characters on a groundbreaking visual device, CRT screen, was weird enough. Now that we have modern LCD screens with much higher resolution and fidelity, a font capturing aesthetics from 300 years ago feels crystal odd.

Fonts classification is usually much more objective than old-fashioned or modern. One reason why Times New Roman may give an archaic vibe is that it is a serif font. All letters (or other characters) come with decorative lines, which range from very subtle to indeed something you would see in an 18th-century newspaper. Note how you can’t see any tails on the letters in this article—or almost any website created in the last 10 years.

Serif and Sans serif versions of Inria font from Black[Foundry]

Practicality vs Usability

Times New Roman, much like a lot of newspaper fonts, is rather narrow. It is a mostly business decision: you gotta fit in as much text on a page as possible—even during the times (ha-ha!) when the ratio of ads to stories was much lower. At the end of the day, all publications did that and it’s not like many people would’ve changed morning newspapers just because one is a bit easier to read than the rest.

Computers, however, do not have the same limitation. You don’t pay more for publishing an article or sending a document with much more reasonable line spacing and kerning than the average Victorian newspaper. If it’s the intermediary audience (e.g. client that commissioned an article) that needs to save costs, they can always change character size or pick a narrow font themselves.

Furthermore, the mobile boom is not helping narrow fonts like Times New Roman. Most devices connected to the internet now have a vertical layout. Trying to squeeze in extra characters on screens with little horizontal space will bring nothing but frustration for the reader. Interestingly, The Times had to adapt similarly in print: they had to create yet another Times New Roman-inspired typeface after moving from broadsheet to tabloid in 2004. These days, a narrow font is a compromise on usability that you don’t actually have to make—and people would appreciate it if you didn’t.

Perception

One could argue that a document in Times New Roman screams laziness or indifference. If the sender didn’t change the default option to something more balanced, it communicates that they either did not want to make your experience better or did not bother to do that. That kind of attitude does not help to secure a job or scholarship.

On the other hand, certain institutions would have you use nothing but Times New Roman. Some universities strongly encourage if not outright mandate the use of Times new Roman for papers, and so do scientific journals. Older government forms coming as templates to be filled out in Word would not play nice if you try to change the font. That being said, such restrictions are getting scarcer, especially with the rise of Mac. The OS and default office-like apps there have a default font different from Times New Roman (and a new one every few years at that).

The current default font on MacOS

Summing up, the cardinal sin of Times New Roman is defaulting to it without consideration. The font is a must in very few scenarios, but you see it much more often than that. Even Microsoft agrees something has to change: the default font for Word has been Calibri since 2007.

Times New Roman alternatives

The above-mentioned Calibri is a spiritual successor to Times New Roman. It is now the default font for Word, PowerPoint, and Excel. It is a sans serif font (no decorative lines) that looks perfectly fine on both screens and paper.

If you want to ditch the default and stay sleek, Georgia is a great option. It is a serif font but letter strokes are much more subtle than what you see with Times New Roman. Georgia does not look outdated and works better for vertical screens, as it is not too tight on the horizontal space.

Should you feel like going barebones, Helvetica is the right font. It is a sans serif font looking as bland as it gets—in a good way. Helvetica lacks elements that would make it look too modern, but it also has no archaic elements that would make the font too classic. I think we can trust Apple on that: they used a spin on Helvetica, Helvetica Neue, as the MacOS system font for two years.

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Why Ukrainians are worth any donation for tech education

Somehow, I felt a big future for tech when the Internet connection was provided in my dormitory

I'm from Kramatorsk, Donetsk region. I studied in Kharkiv and was supposed to become a radio-electronic engineer, but in 2001 I understood exactly what I wanted to do. It was the time when the Internet “appeared” in our dormitory. I liked what was happening there and felt a future was behind it. So I switched to web development. I bought some books, and for the next two years, I had the luxury of free time to study without having to work. 2003 I graduated from the university, and within one month, I found my first work as a PHP developer. I was the happiest junior developer who was paid for the work he liked. I remember my first salary — $250 transferred via Western Union from the USA — was like a fortune. Back then, there were no web developers among my friends. Compared to nowadays, it wasn't that hype. But for me, it was evident that this was a future. I told my friends that all the companies I knew would need a website or should be represented online somehow. And I wanted to be a part of this evolution.

Starting my career in tech


Pink Floyd, my lifetime project, and three kids 

I was always a fan of the music of the 70s, and Pink Floyd was my favorite band. But there was no website dedicated to Pink Floyd in Russian or Ukrainian. So I decided to do that on my own. I reached out to the person who did the official newsletters about Pink Floyd to help me with that, and long story short — I made a website, and it turned18 recently. This fan website is the most extended project in my life, but I switched it off because I didn’t want to contribute to the Russian-speaking community anymore. The most crucial thing is the following. Remember I mentioned that person who worked on the official newsletters about Pink Floyd? She is currently my wife, and we are bringing up two kids. We used to make jokes that we actually had three kids — our first one was the Pink Floyd website.

Pink Floyd fan website


From a web developer to a start-up founder

After two years of work in Moscow, I was back in Kyiv. I didn't like living in Russia, so moving back to Ukraine was obvious. At this time, I stepped out of web development, and in 2007 I started my own business. All went well, but the political regime of Yanukovych reminded me of Russia, so we decided to move to Poland and work remotely. Since 2014, when the war started, it has been impossible to run my business in Ukraine.

And after a 7-year break in web development, a dozen hours of upskilling, and 60 interviews, I have found a new job in Berlin as a senior back-end developer. Now in 2022, I'm a co-founder of the tech startup countX, and all my engineering team is from Ukraine.

How I met Beetroot Academy

It was a coincidence and proof that networking rules. One of my colleagues, Alex, also works as a teacher at Beetroot Academy, so I've heard a lot about this online school. When Alex introduced me to Dmytro, CEO of Beetroot Academy, I was ready to start our partnership. He told me about the fundraising campaign on a mission to help Ukrainian people affected by the war start a new career in tech. So I couldn't stay away from it and donated for scholarships — the less I could do in these challenging times. Now seven women from Donetsk and Luhansk regions are studying at Beetroot Academy, and I’m happy to be their mentor.

Sync with Natali, my mentee at Beetroot Academy


Why I support tech education for Ukrainians

Ukrainians, especially men who are out of the country, live with the feeling of guilt. My life is safe, but my three classmates are now fighting against Russia, risking their lives. People try to find their own way to help Ukrainians win this war, overcome the consequences and rebuild the country. So do I. 

I already had an idea of investing in tech education. That is where I can contribute as a professional and entrepreneur, so I chose to support the future of Ukraine this way. Many Ukrainians affected by war want to enter the tech industry and need an opportunity to do that. Tech education is one of the most impactful and cost-effective ways to help Ukrainians restore their lives and fight poverty after the war ends. I believe our country will be the next tech cluster after Silicon Valley in the USA and Bengaluru in India. Moreover, I want many Ukrainians to be a part of that success story. I contribute to it by donating for scholarships and would like to encourage others to support Beetroots Academy’s mission.

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What a front-end developer should know: basic terms for your glossary

What a front-end development is

Imagine a house. To have it running steadily, there should be a good foundation, building blocks, proper infrastructure, good furniture, designs, and usability functions. In web development, the front-end developer is somewhere in between the processes as he takes the ideas from the UI\UX team to turn them into clickable websites that work. Back-end developers, PMs, and QAs take care of the other vital parts, such as proper foundation, team and project management, and testing. 

So there's actually a front-end and back-end. We won't say which one is easier. Let's just leave one picture here for your understanding.

To light up a room, you have to click the button. Ensuring it is clickable is a job for a front-end developer; ensuring there is a light is a task for a back-end developer. Front-end web development is the art of using HTML, CSS, JavaScript, and a set of other tools for a website/app for a user to see and interact with them. 

Basic front-end development glossary

In front-end web development, there are vital terms you should know. We bet you've heard most of them, so let's just keep them handy in the list below. 

Programming languages or codes

For example, HTML

In development, you need to speak a language everyone understands — your machine, your code compiler, your user, and your project manager. Below are just a couple of languages we use in the front-end. They look different to everyone, but mean the same and help achieve the result — have the webpage ready and running.

HTML, or HyperText Markup Language, is the code developers use to structure a webpage. Remember seeing a webpage made up of blocks, paragraphs, or tables? HTML helps with that. It originates from a code developed by WHATWG some 30 years ago, in 1993.

JavaScript, conveniently referred to as JS, is a programming language considered one of the cores for front-end development. Designed over 26 years ago, it is now used in almost every webpage you see. Even on the Beetroot Academy website, too :) JS is used to create animation, control multimedia, and generally work with dynamically updating content, buttons, banners, etc.  

Here, you can also look at some Javascript libraries — jQuery, React.js, and more here on Kinsta, for example.

Front-end development tools

Git, Google Fonts, W3C, and more

Compilers, linkers, code editors are essential for every front-end developer. These are basic tools that you will use in your daily routine — as home technicians use multitools for repairing the leakage, for example.

To name a few, there are Google Fonts to help you work with fonts, W3C Markup Validation Service to validate your code, and many more. 

Version control tools are also part of the list here, used for monitoring changes to your code. We guess you strive to make your code better and better each time. Hence, version controls will help manage the evolution of your code as it becomes clearer and more effective. Git is the most popular, and it's open and free of charge.

Design principles in front-end

In front-end development, we use responsive design to ensure our content fits every (or almost every) gadget and looks good on it. Recall how you open a webpage on your iPhone, reopen it on your laptop, and send it to granny's email — and it still looks good on your grandparents' old-fashioned computer? That's responsive design in action. 

Design automatically adapts to given dimensions, so all users feel comfortable interacting with the content. The feeling is the key here — because the front-end is mostly about what the user feels while using your web piece. 

CSS, closely connected to HTML, is a code used actually to style an HTML doc. It has everything to do with the colors, styles, and other properties.

Looks quite interesting, huh? Now that you're familiar with the basic front-end development glossary, it's high time to learn the front-end. We hope you find this glossary helpful, no matter which tech direction you will choose. Keep it in your saved links to come back once in a while. 

Join our next group in May and start learning with tech industry experts to gain knowledge you need to work as a junior front-end developer.

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What is C#? Why is it cool? Does this programming language fit me?

The origin story of C#

While such languages as Python and PHP have existed for quite a long time, C# is regarded as a young programming language. Danish software engineer Anders Hejlsberg developed it in the year 2000. Today, he still works for Microsoft as the lead architect of C#. Anders Hejlsberg is also known for being the chief architect of Delphi and the original author of Turbo Pascal.

C# was originally named COOL, whereby the acronym stood for “C-like object-oriented language”. Alas, Microsoft could not hang onto this “cool name” because of trademark law.

C# is pronounced, “see sharp”. The name was taken from the musical notation, whereby a sharp symbol points that the written note should be played a semitone higher. The “sharp” suffix has been used by several other .NET languages that are editions of present languages, including J#, A#, and the functional programming language F#.

The base syntax of the C# is similar to C-style languages such as C, C++, and Java. This programming language most directly represents the underlying Common Language Infrastructure (CLI).

Does C# fit me?

If you plan to create apps for the Microsoft platform, you should definitely learn C#. The developers favor this language for being easy to use and well-designed. Also, it is often recommended programming language to use when creating games through the Unity Game engine.

C# used for:

  • Website development. It allows you to create dynamic websites on the .NET platform or open-source software.
  • Windows applications. Being created by Microsoft, the most used case for this language is developing programs and applications specific to the Microsoft platform's architecture.
  • Game development. C# integrates easily with the Unity engine. It can be used on any modern mobile device or console thanks to cross-platform.

A list of programs and applications written in C# includes Microsoft Visual Studio, Paint.NET, Windows Installer XML, Open Dental, FlashDevelop, KeePass, NMath, Pinta, Banshee, OpenRA.

Why should I learn C#?

Here are a few reasons to work with this particular programming language:

  • C# is readable, simple, and easy to use. Readable and compact code is extremely valuable for optimizing modern team-based software development.
  • C# runs on .NET runtime, which is solid and well-engineered.
  • It can save you time because this language was developed to make it easy to build powerful tools on top of it.
  • Programming language C# is scalable and easy to maintain. It is an open-source language and is led by Microsoft.
  • There’s a large C# developers’ community where you can go to ask, answer, or brainstorm.

The future looks bright for C# because of its popularity, versatility, and existing creations. If you want to have a solid foundation to become a master developer, you should learn this “cool” programming language.

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